Television · Print · Congressional Testimony

Media & Contributions

Selected appearances, expert testimony, and press coverage spanning Fox News, CNN, CNBC, The New York Times, Washington Post, Reuters, and more.


News & Digital Media

D&D Daily · Industry Profile Spotlight: Joe LaRocca — Retail Loss Prevention Expert & ORC Authority National Retail Federation · Press Release (2006) Return Fraud to Cost Retailers $3.5 Billion This Holiday Season, According to NRF Survey MassLive (2011) 'Tis the season to ... shoplift? Rising thefts anticipated as holiday shopping gets underway KSL (2021) As holidays near, 'smash-and-grab' robbers hit US retailers Reuters (2021) As holidays near, "smash-and-grab" Robbers hit U.S. retailers NBC Bay Area (2019) Street meat sold in San Francisco ends up in restaurants... Fox 11 "What The Hal?" Podcast (2018) Fighting organized retail theft and shoplifting during the holidays Gizmodo (2018) No, Grocery Stores Aren't Locking Up Tide Pods Because of the Teens LP Magazine (2018) How NOT to Investigate Organized Retail Crime Loss Prevention Magazine (2016) · Award Recognition NRF Ring of Excellence Award — Law Enforcement, Retail Loss Prevention Experts Honored at NRF PROTECT CBS San Francisco (2016) Spike in shoplifting blamed on California Prop 47's reduced penalties ASIS Security Management Magazine (2015) Linking Crime and Terrorism NBC Connecticut (2015) Facial Recognition and Retailers NBC Los Angeles (2015) Facial recognition tools tracking shoppers USA Today (2014) Retailers' holiday hopes up after busy weekend Security System News (2014) Fighting ORC Requires New Tech, Partnerships, Experts Say The Daily Beast (2014) The Insane $11 Billion Scam at Retailers' Return Desks KARE11 (2013) Target: PINs not part of stolen data LA Times (2013) Retailers try to put positive spin on their creep into Thanksgiving IPVM (2013) LaRocca on Trends in Retail Surveillance ABC7 Chicago (2012) Lawmakers want to limit stores' ID swipe return policy Entrepreneur Magazine (2012) Seven Tech Tools for Fighting Retail Crime USA Today & ABC News (2012) Self-checkout lanes boost convenience, theft risk Washington Post (2011) If you're giving or getting a gift card, some safety tips to follow Los Angeles Times (2011) Retailers battle sophisticated shoplifting teams, 'CSI' style The Oregonian (2011) FBI: Woodburn man made 10,000 a month shoplifting and selling items on eBay Dallas Morning News (2011) Retailers go high-tech in fight against shoplifters Dayton Daily News (2011) Local retailers battle organized crime rings NPR (2011) Retailers Fight 'Flash Robs' ABC News (2011) Formula for theft success: steal food for a baby NBC Washington D.C. (2010) Fairfax County Police Team Up to Stop Shoplifting University of Florida (2010) Business Expense Dallas Morning News (2010) More retailers tighten up return policies because of fraud KOAT7 Albuquerque (2010) Police, Retailers Convene To Fight Shoplifting University of Florida (2010) The Retail Industry Relies On UF's Annual Security Survey To Track Trends In Shoplifting And Employee Theft NBC7 San Diego (2009) Pro Shoplifting is Risky Big Business The Standard Times (2009) Local retailers cope with shoplifting surge Bloomberg / The Royal Gazette (2009) Retailers extend opening hours to attract more Black Friday shoppers Fox News (2009) Year after N.Y. stampede, Black Friday gets makeover Florida Times Union (2008) Shoplifting on rise in tough times ABC News (2008) Retailers, Police Report Spike in Shoplifting ABC News (2008) Stolen health, beauty items sold online pose risk ASIS (2008) Retailers Fight E-Fencing CNET (2008) Group asked to apologize for calling online vendors addicts The Oklahoman (2007) FBI, groups form database to fight shoplifting rings Reuters (2007) Retail losses hit record 1.6 bln last yr-survey NBC News (2007) Wal-Mart lowers age in shoplifting policy Associated Press (2007) Lawmakers targeting retail theft rings Supermarket News (2007) Card Thieves Target Supermarkets The New York Times (2006) Retail Giant Pardons Smallest-Time Crooks NBC News (2006) Retailers cracking down on return fraud JCK Magazine (2006) NRF applauds bill to authorize retail theft task force The New York Times (2005) Hot Off the Shelves Washington Post (2005) Retail Gangs: A New Breed of Thief Time Magazine (2005) Money: There's No Going Back Women's Wear Daily (2005) Disney's Loss, NRF's Gain