Joseph LaRocca

Retail nerd. Crime prevention advocate. TV/film blur. Hockey fan. Kidney donor.

A nationally recognized asset protection and security executive with three decades of experience leading enterprise risk strategies across retail and government sectors. As former Director of Loss Prevention for The Walt Disney Company's Retail Division, he directed loss prevention, crisis management, and business continuity programs that protected revenue during high-impact events.

At the national level, LaRocca frequently partnered with the FBI, U.S. Department of Homeland Security, and U.S. Immigration and Customs Enforcement to combat organized retail crime and strengthen public-private partnerships. He has provided expert testimony before Congress, advised on critical infrastructure protection, and received multiple FBI commendations for contributions to public safety.